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Telecom, Dar es Salaam, Tanzania
The Head of Marketing will be responsible for planning, development and execution of the strategic plan for marketing and communication initiatives. The incumbent will be responsible for building creative and integrated strategies to build brand awareness to capitalize on market opportunities and generate demand.
The ideal candidate will be self-motivated, creative, resourceful and have impeccable communication, analytical and leadership skills.
JOB DESCRIPTION
- Develop and implement appropriate strategies for advertising and communication
- Work closely with Sales, Technical and Project teams to define product lines and market penetration plans
- Oversee creation and delivery of press releases, advertisements, and other marketing materials and ensure messages are consistent and up-to-date
- Design print ads and publications including letterheads, business cards, etc.
- Oversee implementation of the marketing strategy including campaigns, events, digital marketing and PR
- Undertake market trend analysis of competitive environment and consumer trends for market segmentation, targeting and position for each product line
- increasing search engine efficiencies, reputation and recognition
- Manage marketing budget for all staffing, resources and capital purchases
READ MORE AND APPLY
OR send your CV tofarida@cvpeopleafrica.com
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